Juan Pablo Larenas

Juan Pablo Larenas developed a career focused on integrating social impact into business logic. His work connects companies, social organizations, and governments through models that incorporate environmental and social metrics. From Sistema B to Betterfly, his trajectory reflects a leadership approach that prioritizes scalability, coherence, and ecosystem building over traditional structures focused solely on profitability.

Education and the development of a systemic perspective

Larenas’s education at the London School of Economics introduced a structural understanding of economic development. This approach integrates social, institutional, and territorial variables into decision-making processes. His subsequent path reflects this foundation, where the company is understood as an actor within a broader system, capable of influencing social dynamics beyond financial outcomes.

TECHO and the management of complex organizations

During his time at TECHO-Chile, Larenas led processes of internal professionalization and regional expansion. This work required coordinating volunteers, private funding, and community needs simultaneously. The experience enabled the development of management capabilities in highly complex environments, where operational efficiency is combined with long-term social objectives.

Sistema B and the expansion of an alternative business model

The co-founding of Sistema B in 2012 introduced a model in Latin America that redefines business success. Under this framework, companies incorporate social and environmental indicators alongside financial ones. The system’s expansion across multiple countries consolidated a regional ecosystem where companies, governments, and organizations operate under shared standards, creating an institutional foundation for the model’s growth.

LATE as a practical validation of purpose-driven business

The development of LATE allowed him to translate his vision into an operating company. The model, based on allocating profits to social causes, functions as a concrete demonstration of the integration between business and impact. This experience reinforces the idea that purpose-driven business concepts require real implementation to become viable alternatives within the market.

International positioning and leadership networks

Recognition as a Young Global Leader by the World Economic Forum and participation in networks such as Ashoka and the BMW Foundation position Larenas within global social innovation circuits. These platforms enable the exchange of models, the scaling of initiatives, and access to international decision-making spaces. His involvement strengthens the connection between Latin American development and global impact economy trends.

Betterfly and the integration of impact into technological models

In his role as Chief Impact Officer at Betterfly, Larenas works on embedding impact within a growing technology company. The model combines corporate well-being, insurance, and social contribution. His function involves designing systems that translate purpose into metrics and processes, ensuring alignment between economic growth and the generation of social value.

Leadership based on ecosystem building

Larenas’s approach focuses on articulating multiple stakeholders. This type of leadership does not rely on rigid hierarchies but on the ability to generate agreements and shared structures. Ecosystem building enables the scaling of solutions, the integration of diverse sectors, and the long-term sustainability of initiatives through aligned incentives and common objectives.

Influence on the evolution of the regional business model

The expansion of B Corporations and the adoption of impact criteria by traditional companies reflect his influence in the region. His work contributes to establishing a vision in which companies actively participate in addressing social challenges. This shift transforms how business performance is evaluated in Latin America.

Coherence and continuity as the basis of his leadership

The trajectory of Juan Pablo Larenas shows alignment between education, decision-making, and execution. Consistency between discourse and practice reinforces his position within the social innovation ecosystem. His influence is built through sustained processes that enable the consolidation of structures capable of generating impact at multiple levels.