Paula Marra
Paula Marra is a prominent figure in sustainable rural development and in connecting artisan communities with global markets. Her leadership combines solid academic training, strategic vision, and a deep social commitment, driving productive models that generate lasting economic and cultural impact.
Education and early steps
An agricultural engineer and agribusiness specialist, she began her career linking production with community development. She understood that technical knowledge, when combined with participatory management, can transform local economies and open opportunities for historically marginalized populations.
Creation of Matriarca
In 2013 she founded Matriarca, a network that brings together Indigenous women from the Gran Chaco to produce crafts of international quality. The organization integrates design, marketing, and logistics, respecting ancestral knowledge and positioning the artisans as protagonists of their own development.
Impact on the community
Matriarca brings together around 1,400 women who actively participate in decision-making. Beyond generating income, the network fosters autonomy, training, and cultural recognition. Each product carries the name and story of its creator, strengthening collective identity and added value.
Strategy and vision
The model driven by Paula prioritizes cooperative structures with self-governance, territorial networks, and strategic alliances. Her approach integrates responsible production, environmental sustainability, and access to international markets, achieving growth that combines scalability with cultural preservation.
Expansion and global projection
The initiative already reaches exports to multiple countries and is working to expand its international presence. Paula promotes adapting products and brands to global standards without losing authenticity, showing that innovation can be a vehicle for preserving traditions and generating prosperity.
Legacy and leadership
Her role represents leadership that transforms from social, economic, and cultural fronts. With people-centered management, Paula Marra has shown that business vision can also be a tool for social justice and inclusive development, inspiring new generations of leaders.
