Rubén Cherñajovsky

Rubén Cherñajovsky is one of the most influential businessmen in Argentina, founder and leader of Grupo Newsan. From his beginnings in trade to the consolidation of a diversified conglomerate in electronics, food, and renewable energy, his career combines strategic vision, innovation, and social commitment. His leadership style made him a key figure in the national industry and a central actor in the expansion of iconic brands and sustainable impact projects.

Origins and early steps

Rubén Cherñajovsky was born in Buenos Aires in 1948, into a Jewish immigrant family that brought with them a strong entrepreneurial tradition. From a young age, he leaned toward commerce and private initiative. Although he pursued studies in various university disciplines, his vocation led him to found his first import company at the age of 21, an undertaking that marked the beginning of a career defined by the ability to identify opportunities in underexplored sectors.

Entry into the electronics industry

In the late 1960s, Rubén became involved in the audio equipment business, participating in the expansion of a local brand that soon turned into a relevant player in the Argentine market. Consumer electronics was the field where he developed a vision that combined productive investment, technological integration, and an ability to anticipate trends. This first stage established him as a young entrepreneur determined to lead industrial processes.

The bet on Tierra del Fuego

The opening of plants in Tierra del Fuego starting in 1987 marked a turning point in his trajectory. The decision to locate investments in a strategic geographic area was not only linked to state incentives but also to the conviction of boosting national industry under complex conditions. Over time, Newsan became one of the largest private employers in the province, operating five factories that supply the home appliance and consumer electronics market.

Diversification into food exports

One of the greatest innovations in his business model was the creation of Newsan Food in 2011. This division focused on the export of fish, nuts, honey, and other food products. It eventually became the country’s main fish exporter, reaching more than 70 international markets. The leap from electronics to food highlighted his ability to manage multi-sector conglomerates and his vision of linking local production with global demand.

Focus on renewable energy and sustainable mobility

Aware of the need for energy transition, he promoted projects related to wind power, including the local assembly of wind turbines in partnership with a leading international company. At the same time, he introduced urban sustainable mobility lines such as electric bicycles and scooters, anticipating green transport trends in cities. These initiatives reflect a clear orientation toward sustainability as a strategic pillar of the group.

Expansion into mass consumption

In 2024, Newsan finalized the acquisition of the local operation of a multinational in the mass consumption sector, incorporating personal care and household hygiene brands with wide market penetration in Argentina. This move not only expanded the group’s presence in everyday consumer sectors but also safeguarded the jobs of thousands of workers, strengthening the profile of the holding as a diversified large-scale actor.

Recognitions and business leadership

Cherñajovsky’s career has been recognized on multiple occasions for his contribution to Argentine industry and his role as a job creator. Career distinctions and business awards have consolidated him as an influential figure in the country’s economic landscape. His leadership blends pragmatism with long-term vision, emphasizing resilience and constant reinvestment in new sectors.

Social and cultural commitment

Beyond the business world, Rubén has developed a strong connection with contemporary art, photography, and architecture, building a private collection of relevance. He has also participated in real estate developments and supported large-scale solidarity initiatives, especially during times of health and social crisis. This cultural and philanthropic profile complements his identity as an entrepreneur, showing a commitment that transcends the productive sphere.