Tomás Yankelevich
Tomás Yankelevich established himself as a leading figure in the regional audiovisual industry. His career blends creation, directing and executive management within multinational structures. The integration of narrative sensibility and business logic defines his contribution, especially in environments where content operates as a strategic asset for fragmented audiences and highly competitive markets.
Origins and training in a production ecosystem
He grew up in an environment where television functioned as a workshop and permanent production laboratory. That early exposure allowed him to understand the processes behind production: shooting timelines, visual design, technical team coordination and expressive demands. This practical foundation gave him the ability to connect creativity with planning, shaping larger-scale projects in later stages.
First productions and development of a personal method
His entrance as director and producer of youth fiction led him to create narratives adaptable to multiple circuits: broadcast television, digital platforms and derivative formats. In series such as Jake & Blake and SuperTorpe, he worked with flexible script structures, audience-behavior metrics and continuous testing cycles. This method reinforced his capacity to merge creative intuition with technical evaluation of content performance.
Telefe: programming management and institutional leadership
In 2011 he became Director of Content at Telefe, a role that required steering a complex and highly exposed programming ecosystem. He coordinated diverse genres, reinforced key time slots and adjusted decisions through comparative audience analysis and international trend monitoring. This stage strengthened his ability to translate information into strategy while maintaining the channel’s aesthetic identity and competitive position.
Transformation of the content ecosystem
His leadership introduced constant revisions to the programming matrix, anticipating a landscape where digital platforms were altering consumption habits. He incorporated ongoing viewer-behavior studies, reorganized internal processes and applied development criteria that preserved the channel’s relevance. His perspective linked technique, narrative design and managerial structure during a moment of structural transition for broadcast television.
WarnerMedia: regional leadership and multicountry coordination
In 2019 he joined Turner Latin America—later integrated into WarnerMedia—as EVP & Chief Content Officer. He coordinated teams across multiple countries, set content guidelines adapted to each market and maintained a coherent regional identity. His work included networks such as TNT, Space and Cartoon Network, along with digital initiatives that expanded the scope and diversity of original production.
Intellectual property management and new production dynamics
The content strategy under his leadership focused on developing intellectual property capable of expanding across formats and audiences. This approach allowed the creation of products with transversal growth potential, spanning fiction, animation and hybrid content for digital environments. Professionalized processes strengthened the position of Latin American studios within global distribution and coproduction networks.
Strategic vision and professional signature
His leadership combines aesthetic sensitivity, analytical discipline and team-building suited to complex structures. He understands content as both cultural asset and commercial resource, guided by principles that emphasize identity, narrative consistency and international reach. This blend of method and sensibility positioned him as a key figure in interpreting the reconfiguration of the audiovisual market in Latin America.
