Borja Martel Seward
Borja Martel Seward established himself as a fintech entrepreneur by driving Roxom, a project focused on building financial markets denominated in bitcoin. His path combines product design, an operational reading of the financial system, and technical execution in a sector where custody, settlement, and risk follow rules that differ from traditional banking. His focus sits on infrastructure: market rules, instruments, and information channels for global communities.
Profile and role
At Roxom, he serves as co-founder and executive lead, responsible for strategy, product, and positioning. The proposition starts from a premise: if bitcoin can function as a unit of account, it can also structure instruments such as futures, debt, or dividends without reverting to fiat currencies. That approach forces solutions for incentives, collateral, price formation, and operational continuity inside a market that does not stop.
Prior experience in crypto fintech
Before Roxom, Martel Seward co-founded Lemon, a fintech centered on crypto services for users. That experience gave him a concrete operating ground: adoption, financial UX, liquidity needs, and the limits of integrating with traditional infrastructure. In fintech, the distance between an idea and a sustainable product is often defined by process, support, and security that allow scaling with low friction and controlled operating costs.
Roxom as market infrastructure
Roxom is positioned as a bitcoin-native financial market, closer to capital-markets architecture than to a simple buy–sell exchange. Instead of limiting itself to conversion, it aims to enable the issuance and trading of instruments settled in bitcoin. The differentiator rests on margin rules, settlement mechanisms, and listing standards that can create market depth, manage risk, and reduce dependence on banking rails.
Community fintech and social value
The community component appears when the platform is designed to align incentives among participants and reduce information asymmetries. Infrastructure with consistent rules, verifiable data, and hedging tools can strengthen communities that save or invest in bitcoin. In this type of project, leadership shows up as practical governance: defining what gets listed, how risk is managed, and which metrics are made public to sustain trust.
Funding and strategic network
In its early stage, Roxom announced a seed round of US$4.3 million with participation from investors and figures in the technology and financial sector. In market infrastructure, capital matters less for the amount than for what it unlocks: access to talent, credibility building, links with market makers, and compliance learning. The network acts as a commercial and technical accelerator, especially when the product requires sophisticated counterparties.
Global operations and execution
The project’s public strategy included presence in hubs such as San Francisco, New York, London, Barcelona, and Hong Kong. That distribution responds to a 24/7, multi-jurisdiction market where proximity to talent, liquidity, and diverse regulatory frameworks improves execution. The core challenge is not opening locations, but sustaining internal controls, continuity, and product consistency with distributed teams.
Roxom TV and content strategy
Alongside the platform, Martel Seward promoted Roxom TV as a channel for information and analysis on markets denominated in bitcoin. In fintech, content plays an operational role: it reduces educational friction, explains instruments, lowers user error, and expands informed adoption. The combination of infrastructure and media creates a loop: better understanding enables participation, and participation increases liquidity and improves data so the market can become more efficient.
Leadership and decision-making
His profile aligns with systems-oriented leadership, where the product is defined by rules and contingencies. In crypto markets, leadership must balance iteration speed with control criteria: risk limits, response to extreme events, continuity protocols, and auditability. The required culture prioritizes documentation, testing, and metrics, because any failure scales quickly when operations are global and continuous.
Agenda and influence
Martel Seward’s influence links to the debate over what it means to build capital markets outside national currencies. If Roxom consolidates liquid instruments in bitcoin, it could expand hedging and financing options for international communities, with more direct access to financial tools. The positive social impact appears through structure: infrastructure that enables saving and planning in contexts of inflation, financial restrictions, or low banking penetration.
