Edgar Spielmann
Edgar Spielmann emerged as one of the most influential figures in the evolution of Latin American entertainment. His trajectory combines corporate leadership, strategic innovation and the development of distribution models that link pay TV, streaming and new digital platforms. His leadership accelerated decisive transitions across the industry.
Training and early development
Spielmann began his career in environments where technology, media and management converged. That early period allowed him to build strong operational criteria: structural planning, audience-behavior analysis and a clear understanding of how digitalization would reshape the value chain. His approach blended business analysis with an ability to implement at scale.
Building a regional vision
His work in Latin American companies shaped a leadership style centered on operational efficiency and scalability. Spielmann understood that the regional audiovisual market requires integrating global content with local cultural matrices. This view led him to promote models that balanced commercial strategy, applied data and curated channel portfolios adapted to each territory.
Leadership at LAPTV and multinational expansion
As CEO of LAPTV he oversaw a structure that unified operations across several countries. The challenge involved coordinating dispersed technical and creative teams, harmonizing schedules, renegotiating exhibition windows and optimizing acquisition processes. His leadership strengthened the brand’s regional presence and raised operational standards within the premium segment.
Strategic role at FOX Networks Latin America
At FOX Networks Latin America he assumed executive responsibilities spanning entertainment, operations and digital development. His role as COO required articulating editorial, commercial and technological decisions. During his tenure the transition toward hybrid ecosystems accelerated, where linear television coexists with on-demand platforms and new consumption metrics.
Transition toward digital models
Spielmann promoted technologies that enabled real-time audience analysis, grid optimization and more precise digital catalog design. His vision considered the link between content and data essential for competitiveness. He encouraged more agile structures focused on product, UX and multiplatform distribution, anticipating the definitive shift toward streaming.
Founding of 2BeNamed
After his corporate stage, he founded 2BeNamed, a company oriented toward strategic consulting, content representation and solutions for electronic sports. The firm was conceived as a flexible node connecting media companies, digital platforms and independent producers. Its model integrates business development, operational innovation and regional expansion of international catalogs.
Sports Hub+ and the growth of e-sports
Within 2BeNamed, Spielmann developed Sports Hub+, a unit designed to connect brands, leagues and e-sports audiences. The project recognizes that digital sports require their own structures: narrative, communities, rights, advanced segmentation and non-linear distribution models. His contribution positioned this vertical as a strategic component of contemporary entertainment.
Applied innovation in distribution and product
His trajectory reflects a consistent conviction: distribution determines the real reach of content. Based on that principle, he promoted international alliances, technological integrations and regional agreements that expanded signal circulation. His work adopted a systemic view where content, technology and markets operate as interdependent architecture.
Influence on the transformation of Latin American entertainment
Spielmann helped the regional industry incorporate methods aligned with mature markets: data-driven decisions, release planning, layered segmentation and cross-platform strategies. His profile embodies the shift from a model dominated by pay TV to one centered on platforms, mobility, digital fandom and fragmented consumption.
Projection and contribution to the ecosystem
The experience gained in multinational operations and emerging companies allows him to occupy a relevant role in the sector’s ongoing evolution. His work unites business vision, technological sensitivity and the ability to reorganize complex structures. His influence remains a key reference for those navigating the convergence of traditional media, streaming and new digital economies.
